Saturday, January 4, 2014

Netherlands December 2013

These guys flooded Rotterdam port and earned the dutch Best Selling EV Crown with it


Historical Landmark Edition 

This was such an over the top month that i've decided to do things differently:

EV Market in December - 9.309 Units

Due to fiscal changes in the beginning of 2014, Dutch EV sales in the last month of '13 were a freak event, with more than 9.000 plug-ins being sold in just one month, selling in just one month almost as much as the rest of the year and twice as much as in the whole of 2012...If this landmark will take years to be beaten by any market outside the USA, the December 23,8% share of the total market looks like Science Fiction for anyone, except maybe for Norway in 2015 or 2016...

#1 - Mitsubishi Outlander PHEV - 4.957 Units

At #1 with 12,6% share(!) comes the Mitsu Outlander PHEV with almost 5.000 units sold in a month, it's the best score in a single month for any car in the Netherlands in at least 10(!) years, and it's now the best month for a plug-in EVER, not only for a single market, but also worldwide (The previous record was 4.661 units sold across the globe, set by the Leaf in October). Oh, and on a side note, it took the Outlander just three months to win the Dutch Best Selling EV Crown...

#2 (#3 Overall) - Volvo V60 Plug-In - 1.734 Units

While the japanese SUV took all the spotlight, the performance of the Volvo was also something of an event, with 1.734 units, 4,4% share and third place overall. Just like the month before, both cars were in the Top 10 and both headed their category (SUV's for Mitsu, D-Segment for Volvo).

#3 (#16 Overall) - Opel Ampera - 703 Units

Even Good Old Ampera had a memorable month, selling 703 units (1.8% share), a new personal best and enough for a #16 overall and #8 in the compact/C-class cars, but still not enough to reach last years YTD performance (2.208 units in '13 vs 2.696 in '12).

#4 (#20 Overall) - Tesla Model S - 508 Units

The american beauty collects another personal best this month, with 508 units and 1.5% share, being also the Best Selling BEV on the market (In December and YTD), as well as being the Best Selling E-Segment vehicle by far, selling ten times as much as the second best selling E-Segment car, the BMW 5-Series, which sold a paltry 54 units...

#5 (#28 Overall) - Volkswagen e-Up! - 397 unitsThe little city car landed on a strong note, selling 397 units in its first full month and looking for 2014 with optimistic eyes.

Looking elsewhere, we see strong performances throughout the ranking (Prius - 386 units, Zoe - 205; Leaf - 110), while the BMW i3 scores its best result anywhere so far, with 225 units.

Looking at the YTD Plug-In Ranking, besides the aforementioned last minute crown of the Outlander, we also got the Model S rising to #5, the VW e-Up! breaking in to the Top10 at #7, just like other newcomer, the BMW i3 now at #10.

I suspect that the 2014 year won't reach this kind of sales (23.149 units sold in '13, 5,55% EV Share) here, half of these would already be acceptable, to repeat it would be great. To improve it would be a Amsterdam coffee shop dream.

Looking at the candidates for Best Selling EV, i think both the Volvo and the Mitsu are so far ahead of the rest that only they can fight for Number One.


PlNetherlandsDec.YTD%'12Pl
1
2
Mitsubishi Outlander PHEV
Volvo V60 Plug-In
4.976
1.734
8.343
5.906
36
26
N/A
N/A
3Toyota Prius Plug-In3862.364102
4Opel Ampera7032.208101
5Tesla Model S5081.1275N/A
6Chevrolet Volt574533
7Volkswagen e-Up!3975883N/A
8Renault Zoe2055472N/A
9Nissan Leaf11041624
10BMW i32252521N/A
11Renault Kangoo ZE e)1023315
12Renault Twizy e)512516
13Smart Fortwo ED1277011
14Porsche Panamera Plug-In8590N/A
15
16
17
18
19
20
21
Mitsubishi I-Miev
Fisker Karma
Citröen C-Zero
Peugeot iOn
Renault Fluence ZE
Think City
Tesla Roadster
7
15
21
1



52
48
29
14
10
5
1
0
0
0
0
0
0
0
13
8
9
7
10
12
14

TOTAL9.30923.149100

e) Estimate

Source: www.autoweek.nlautoblog.es

2 comments:

  1. Have you got some details on these fiscal changes in the Netherlands? Thks

    ReplyDelete
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